The White Company
Whilst working as a Senior Designer in-house at the White Company, I concepted a new identity for the fragrance and essence photography for the brand. I then art-directed all shoots for the campaign to ensure a cohesive roll-out across all creative touchpoints.
This rebrand included not only 30 of the core and signature White Company scents, but also the addition of the new Spa range essences which launched in 2016 - as well as new ranges such as Summer, Autumn, Mistletoe and Fir and Berry.