THE WHITE COMPANY
Autumn Rebrand
Whilst working as one of the lead Senior Designers for this multi-channel British retailer I focused primarily across interiors and fashion. Responsible for all printed design collateral for the brand, the role also entailed art-directing shoots and ensuring the photography remained on brand and on budget.
This particular project was for the reconcept and rebrand of our Autumn 2016 brochure and with it, a complete overhaul of all the photography, typography and brand assets. This then rolled out across the brand through various touchpoints such as digital, POS and in-store creative.
In addition, to the creative campaigns, I also worked on a range of seasonal creative projects that marketed the brand and promoted its growth and awareness, from magazines and advertising to digital, PR, marketing, POS and product packaging.
